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We help clients evaluate appropriate strategies and coordinate implementation with their attorneys, CPAs and other professional advisors.

About Rubicon Financial Group

At Rubicon Financial Group, we believe navigating financial decisions should feel clear, practical, and tailored to your life. Whether you’re running a business, preparing for a transition, planning for retirement, or thinking about your family’s future, our role is to help you identify your priorities, understand your options, and connect with the right professionals and resources to help you move forward with confidence.

Supporting You Through Every Stage

For business owners, that means helping you think through the entire lifecycle of your business—from Start Strong and Grow & Scale to Prepare for Transition, Retire Confidently, and Leave a Legacy. We help you identify important financial considerations, explore strategies, and coordinate with the appropriate professionals, including CPAs, attorneys, insurance professionals, and unaffiliated investment advisers.

Your business is more than a balance sheet. It represents your time, energy, vision, and years of hard work. We help you organize the complex financial issues surrounding your business so you can make informed decisions and connect with the professionals who can help address them.

Planning for Retirement with Confidence

Retirement brings a different set of financial questions: How much can you comfortably spend? How should income be generated? How can you manage risk, taxes, and longevity? We help you identify the issues that matter and, when appropriate, evaluate and connect you with unaffiliated registered investment advisers and other qualified professionals who can provide the services suited to your individual needs.

Depending on your circumstances, conversations may include approaches such as the 4% rule, dynamic Guardrails strategies, withdrawal-order planning, or the bucket strategy. Our focus is not on prescribing a particular investment strategy, but on helping you understand the questions to ask, the resources available, and the professionals who may be best equipped to help implement an appropriate strategy.

Connecting the Pieces

Financial decisions rarely exist in isolation. Business planning, retirement, insurance, taxes, estate planning, and investments can all affect one another. That’s why we take a coordinated approach—helping you organize your priorities and make connections with the appropriate professionals, including investment advisers, attorneys, CPAs, and insurance professionals.

Through our investment-advisory referral role, RFG helps prospective clients evaluate and select unaffiliated registered investment advisers and facilitates introductions or referrals when appropriate. RFG itself does not provide portfolio management, financial planning, securities portfolio construction, discretionary investment management, trading authority, tax advice, legal advice, or custody of client assets. RFG may separately offer insurance products and insurance-related services when appropriate. Insurance compensation may be received by Marvin Phillip Caldwell, Jr. through Rubicon Holding Company, LLC. 

At the end of the day, our goal is simple: to simplify the complex, reduce uncertainty, and help you connect the right pieces of your financial life. We walk alongside you through each stage, helping you identify priorities, explore options, and build a network of trusted professionals to support the life and future you’re working toward.

Ready to take the next step? Let’s talk about your goals, your challenges, and the financial questions that matter most to you. Schedule a consultation with Rubicon Financial Group and discover how we can help you gain clarity, evaluate your options, and connect with the right resources and professionals.

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Helping Business Owners Maximize the Value of Their Life’s Work

At Rubicon Financial Group, we help individuals, families, and business owners navigate complex financial decisions by identifying priorities, coordinating resources, and connecting clients with the appropriate professionals.

How Rubicon Financial Group Helps

  • Adviser Selection & Introductions
  • Coordination with Unaffiliated Investment Advisers
  • Business-Owner Financial Strategy Coordination
  • Retirement & Wealth-Management Adviser Introductions
  • Estate & Legacy Planning Coordination with unaffiliated registered investment advisers 
  • Rubicon may offer insurance products and insurance-related services when appropriate. Insurance compensation may be received by Marvin Phillip Caldwell, Jr. through Rubicon Holding Company, LLC
  • Connecting Clients with Trusted Financial Professionals
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Start Strong — Build Your Financial Foundation

Launch your business on solid financial ground. The right foundation can set you up for decades of success. We help you evaluate the financial considerations associated with your business structure to protect your income, and help you select or connect with the appropriate adviser/professional, to coordinate the process to put smart benefits in place for you and your team.

Areas we may help clients evaluate and coordinate include:

  • Key person and business overhead coverage
  • Rubicon may offer insurance products and insurance-related services when appropriate, i.e., insurance funded buy-sell planning, disability insurance annuities and long term care planning. Insurance compensation may be received by Marvin Phillip Caldwell, Jr. through Rubicon Holding Company, LLC
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Grow & Scale — Strengthen and Protect Your Success

We help business owners identify their financial priorities and coordinate with appropriate investment advisers and other professionals as their business and personal wealth become more complex.

Areas we may help clients evaluate and coordinate include:

  • Succession and exit strategy preparation
  • Coordination of investment and cash-management needs with an appropriate investment adviser

 

 

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Prepare for Transition — Plan Your Exit on Your Terms

We help clients identify the financial issues involved in a business transition and coordinate with appropriate investment advisers, attorneys, CPAs and other professionals.

Areas we may help clients evaluate and coordinate include:

  • Business sale and transition strategies
  • ESOP and installment sale structures
  • Charitable remainder trusts (CRTs)
  • Donor advised funds
  • Family foundations
  • Estate/trust planning
  • buy-sell planning
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Retire Confidently — Create a Sustainable Income Plan

We help clients evaluate retirement-income needs and connect with appropriate investment advisers and other professionals to develop and implement retirement-income strategies.

Areas we may help clients evaluate and coordinate include:

  • Tax-Efficient Withdrawal & Distribution Strategies — Coordination with appropriate investment and tax professionals
  • Guaranteed Income Strategies — Evaluation and introductions for fixed and variable annuity solutions and help select unaffiliated registered investment advisers and coordinates with appropriate outside professionals
  • Income & Portfolio Strategies — Coordination with unaffiliated investment advisers
  • Roth Conversion Considerations — Coordination with qualified tax and financial professionals
  • Long-Term Care & Legacy Protection — Evaluation of strategies and coordination with appropriate professionals
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Leave a Legacy — Protect What Matters Most

Rubicon helps clients identify their legacy priorities and coordinate with attorneys, investment advisers, insurance professionals and other appropriate professionals.

Areas we may help clients evaluate and coordinate include:

  • Estate and trust coordination
  • Irrevocable Life Insurance Trusts (ILITs)
  • Family foundations and charitable giving plans
  • Donor-advised funds and charitable trusts
  • Wealth education for future generations

Let’s Cross Your Rubicon Together

Your business has a lifecycle — and so does your wealth.
Rubicon Financial Group works collaboratively with clients' attorneys, accountants, insurance professionals and other advisers when specialized advice or implementation is required.

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